How to create a unique Instagram aesthetic for your business
For those lost in a sea of beige and minimalism
Do you feel completely lost on your brands image? Do you feel overwhelmed by the beige you see on Pinterest? Lets find your brands identity!
Don’t get me wrong, minimalistic and beige looks amazing, but only if that is 100% the message you’re trying to get across!
How to find your colour palette, tone and style
Start with how you want people to feel when they stumble upon your page. Calm? Energised? Excited? This should guide your entire brand.
Get clear on colour palette: Earthy neutral tones? Bold bright colours? Soft pastels? Calm with a pop of colour?
Fonts: what aligns with how you want people to feel? Luxury, minimal, playful etc - play around with them on canva!
Tone of voice: Now, your captions, are they nurturing? witty? empowering? professional?
Once you have a vibe locked in, you can refer to it whenever you post to make sure you’re keeping it cohesive!
Pinterest, and how it can help
Pinterest can be your best friend and your greatest enemy when deciding on your brand identity. There are so many options and it can feel suffocating when minimalism seems like the only "right" answer. Make your business different. If everyone’s feed looks the same, consumers don’t know who to trust- it may be surface-level pretty, but if it doesn’t align with your story and your tone, then your client will be left confused.
Copying trends makes you blend in, personal style makes you stand out.
Visual inspiration
Here are some businesses that definitely don’t blend in:
Bubbles Skincare- a vegan skincare line that is loud and colourful
Byoma Skincare- Bright and bold with aesthetic packaging
Aesop Skincare- a luxury, minimalistic skincare line
Pffer Sal- Luxury London skincare clinic that adopts a minimalistic approach whilst also injecting colour into their branding
These are just a few brands that aren’t following trends right now and are thriving!
At the end of the day, your Instagram feed should feel like an extension of your brands story, not just a trend. Let your aesthetic become unforgettable.