How Wellness Businesses can use Reels

Without Dancing or Feeling Awkward

Let’s talk about reels, because if you’re a wellness business owner I’m positive you have heard about them. You’re probably thinking “Do I really have to do this? and dance around?”- please know you’re not alone.

Reels can absolutely work for your brand, and you should be utilising the reach they can achieve.

You could record a few seconds of a massage room being prepped, a post-facial moment, or your skincare products arranged in natural lighting. You can share tips using calm voiceovers, and really let your customers learn who you are and put a personality to the business.

Educate your audience about ways to take care of themselves, treatments they should get, or what will work best for them. Be open to speaking to your audience and answering questions.

Don’t forget, the first 3 seconds are the most important to grab your viewers attention- so make it count!

Most viewers aren’t looking for a viral star, they’re looking for someone who builds a safe space for them to feel inspired to take care of themselves. Showing up in a relaxed way on reels can help build that trust.

Remember you’ve got this. You are passionate about what you do, you just need to convey that message to your audience.

If you want 10 free reel ideas for your business DM me “FREE REEL” on Instagram!